Promotional T-Shirts can often be boring, simply being your logo all over the front of it. This isn’t the way to go when you’re a designer. Remember to make something people will want to wear day in and day out. Then, with a small promotion or logo located on it, they will always be able to mention just where they got the shirt from.
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Appeal towards your target audience. Something new and cool will not hit it off more with the older generation. Know who you are trying to get into your company before you make a lot of T-Shirts to sell.