CBBC Research

In opposition to the Cbeebies website, the CBBC website has a less in your face way of navigating. This website has you more so searching around to find exactly what you want. Of course, everything is rather standard once you realise what you are doing, but it does take a moment or two of thinking before you use it.

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The navigational images are less childlike, and more fitting towards teenagers. BBC definitely knows how to appeal to their target audience on each website. This is apparent by the lack of the talking on the roll overs of the link, and the more toned down style of the CBBC website. As if it is enticing your children to relax for just those few moments.

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Gone are the pages for separate shows and things, and now everything is pretty much bundled into standard sections such as ‘games’ ‘music’, etc. This makes you stay on the website longer by having to search the pages for exactly what you want. Even if you know what you are looking for, ir has a standard super market layout in which you still have to pass by everything in order to find the one product you were searching for. This is a tactic to draw you in for longer, it is the same tactic as is used on YouTube with their video suggestions, making you click through everything and suddenly a lot of time has passed by.

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Everything is a lot cleaner, the games are fairly obviously more complicated than is the standard for children of their target age, and also somewhat educational. Adding in small maths, english, and other basic skills to really put you to the test.

This is a website that I feel does not appeal to the audience of children I want. I am more so aiming towards reception through to year two of children. Therefore this is too advanced, however, it does teach me a few things I shouldn’t do on my own website. As is shown from the vast differences on each webpage. Things needs to be easily catagorised. No over the top navigational system, and always try your best to sell the work on display.


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